It is a proven fact, that up to 97 percent of most people who have had any experience in network marketing have failed. Most come to network marketing because they heard some hype through an “independent representative,” or an ad they read online or in the newspaper about “to earn six figures using their ‘fast start’ plan.” They are quick-buckers looking to resolve their financial problems overnight. And when they don’t get the instant results they are looking for, they accuse the industry of being just another pyramid, saying that none of it is legitimate, and it’s just too hard. Here are 4 of the greatest lies about the network marketing industry:
• Network marketing is fast money. The answer is yes for SOME people. What your uplines have not told you is that those few “lucky” people have a pretty stout advertising budget and can use pay-per-click advertising on Google or place ads in newspapers and magazines. But for the majority of us, who lack that scale of an ad budget, we’ve been taught to bug friends and family, the three-foot-rule, buy leads lists, etc., but the real training on how to actually move product is totally omitted. You’re given a product to sell, and a copy of your company’s compensation plan, and that’s basically your training. Is it ever a wonder why your network marketing business failed? Most people also don’t realize that network marketing is a BUSINESS. And like any other business, you have to build a rock solid foundation first and that takes TIME and patience. Even if you started a traditional business or service, you can’t realistically expect to turn a profit—after all your expenses—within the first few months. There is a learning curve that everyone must go through in any type of business. That’s why most true business people think in much longer terms, and succeed, while most quick-buck seekers fail.
• Network marketing is nothing but a cheesy pyramid scheme. False. Yes, you will need team of motivated, skilled leaders to produce the type of results you are looking for. But in the past, there has been no system to weed out the 97 percent of the people we call the “tire kickers” and the unmotivated people. And you have been told primarily that you need to find that “ultimate star player,” that proverbial needle in the haystack, for your team to succeed. Again it goes back to omission of the necessary training. If you had been properly trained, and mentored a group of people into being “ultimate star players,” isn’t that a whole lot easier than sitting around, waiting incessantly for that “one” to fall into your lap and lead you and your team to victory?
• Network marketing isn’t a legitimate business. Absolutely FALSE. Network marketing is definitely a great business with tremendous benefits. You’re not clocking into a job you don’t like anymore. You get to spend more time with your friends and family because—with most opportunities, with the proper training, and mentoring from your leaders—you will actually spend LESS time on your business and more quality time at home with your family. There are also tremendous tax benefits to operating a business from your home. Not to mention the savings of not having to spend money on gas, commuting to your job, saving wear and tear on your car, or waiting in cold or rain for the bus.
• Network marketing is hard. Those were the old “push and sell” days of typical network marketing—the warm leads, three-foot-rule, grocery store lines. With the advent of Social Media, or Web 2.0 as its known now, and with more thorough internet marketing training available today, network marketing is WAY easier than it was in the past. Using attraction marketing, and the consultative approach, there limitless methods and resources you can use to promote your business. Once again, it goes back to PROPER training on how to use them. You will have to put in some hard work in the beginning. But would you rather work hard for 3 to 6 months and build a great residual income, or work hard for 30 years and get next to nothing?
I believe that if we give people, who are serious about building a home based business, the proper training and mentoring, we can greatly increase the number of success stories in the network marketing field. My mission as an internet marketing consultant and coach is to help those who are seriously ready to take their current business to the next level, AND, help those who are curious about building a home based business, but need the proper training and access to tremendous tools to get started in whatever opportunity they choose. For more information, just shoot me a quick email at deesign1969@gmail.com.






